The brand

The brand's thinking

“LOFT.73” was born 15 years ago in Legnano, the result of thirty years of experience in the fashion field previously gained with companies in the sector, both through the opening of single-brand franchising stores of the most well-known brands, and through collaborations with various companies of fast fashion. All this made it possible to combine the knowledge acquired in a project that could be synonymous with quality and exclusivity, quickly becoming a solid reality that has evolved over time and a reference in the area for shopping dedicated to women, men and child.

Our mission

Our "mission" is to make our customer's shopping experience unique and personalized. We strive every day to offer you selected products, associated with some of the most well-known brands in the sector, through continuous and constant research into current trends. The passion and professionalism we put into our work, together with the special attention we dedicate to our customers, give us that precious reliability that can only be built with time.

Our stores

The LOFT.73 shops overlook the pedestrian heart of Legnano and the central Piazza Montegrappa in Varese, each characterized by its own identity.

LED backlit glass shelves alternate with frames with an antique flavor to create environments where modernity, warmth and elegance come together in the name of hospitality.